Service 01
Sales & Distribution Acceleration
Increase velocity, expand distribution, and strengthen retail performance. We work across distributor partners, pricing, DTC, and strategic alliances.
Spirits Industry Advisors
Helping Spirits Brands
Gain Leverage
Sales, marketing, finance, and fundraising leadership from spirits industry operators, for founders ready to scale.
About Fulcrum
Building Brands &
Raising Capital
Fulcrum Advisors supports ambitious spirits makers who want to grow without losing focus.
We give emerging brands operational, financial, and strategic support while they raise capital and scale. Industry veterans grow the brand through sales and marketing, and financial leadership plans for liquidity now and an exit later.
You craft exceptional products.
We help build exceptional businesses.
What We Do
Three Levers for Growth
Service 02
Brand & Marketing
Brand building, storytelling, and demand generation. Strategy, packaging, creative, PR, and social, run by people who know the category.
Service 03
Financial Leadership & Fundraising
From forecasting to capital strategy: clean financials, tight cash-flow control, and books ready for investors when it’s time to raise.
The Fulcrum Model
Strength in Numbers
Fulcrum unites independent spirits brands on one platform, so each can do more than it could alone. Member companies share expertise, proven operators, and a management team accountable for results.
Grow with discipline. Build with confidence.
Why Fulcrum
Your Brand‑Building Partner
We work alongside founders to solve the business problems in front of them, speed up growth, and set the brand up for the long run.
- Experienced operators who know how to build and scale spirits brands
- Disciplined planning that keeps your brand on course
- Fundraising readiness built into your operating model
- A community of brands that share expertise and operators
Leadership
The People Behind the Platform
Kris Comstock
CEO
22+ years in premium spirits marketing. Former VP of American Whiskey at Sazerac, leading strategy for Buffalo Trace’s most iconic allocations.
Randy Coppersmith
Chairman
Chairman of Cortland Advisors. 40+ years in corporate operations, mergers and acquisitions, and finance, with involvement in 57 transactions.
David Reader
Director
President and COO of Cortland Advisors. Former partner at Keller and Heckman LLP; deep experience in transactional law and value creation.
John Cruickshank
CFO
Operational CFO with 30 years across public companies, private equity, and turnarounds. Chartered Accountant; began at PwC Edinburgh.
Contact
Start the Conversation
Ready to strengthen the business behind the bottle? Tell us about your brand, where it’s sold today, and what you need most.
Email Us hello@fulcrumadvisors.com